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  2. Banner Specifications & set-up

Adcombi's Creative Workflow

How Adcombi handles building creatives by yourself or by Adcombi

All dynamic ads served by the Adcombi software must follow our creative guidelines and technical specifications. Only this way campaigns are ensured to go live on time and dynamics work correctly.

Starting points for dynamic localization campaigns

We offers two workflow options:

Option 1: Build creatives yourself

  • Clients take care of the banner production themselves and followup our technical specifications.
  • Dynamic creatives require a data feed from Adcombi in the creatives. For location-based creatives we have templates on the input for creating the locations in suite.adcombi.com and therefore create a data feed as well. 
  • In this case every campaign will get a mandatory quality insurance which means that the banners are checked by our technical support. 
    The ads will be tested and if needed modified to ensure they work correctly according our technical guidelines. This process will take 2 days. 

Option 2: Creatives build by Adcombi

  • The Adcombi creative development service provides the banner production.

Then, we start with a look into the 3 most common and successful Adcombi banner types:


Local carousel Local standard Local in-banner map
The perfect option for retail Time and budget friendly The most hyperlocal option
Showcase your weekly offers Communicate your store name Focus on proximity
Address/ distance/ name Reuse national/ global assets User/ store location or both
Up to 5 landing page URLs Individual LP per location Up to 2 landing pages
A digital alternative to flyers - Click to get directions solution


After choosing one of the starting points, we ask you to deliver the input and assets required to build a banner set. That input consists of but is not limited to:

  • Brand guidelines (colors, fonts, preferred layouts, do's and don'ts);
  • Image and/ or video assets to feature in the creative;
  • Campaign-specific information (concept, discount, offer);
  • A story board briefly explaining the desired information in each of the slides;
  • Banner sizes (if there are no specific preferences for banner sizes, a standard package of the following is delivered: 160x600; 300x250; 300x600; 320x240; 970x250).

If "Option 2" is selected, to ensure the best results, we request you to deliver a design made in:

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe XD

Adcombi takes care of all technical HTML/Javascript aspects and the animations according to your briefing. 

**We are currently developing support articles to make this process easier for you!**

Next steps – creating a data feed

After the creative cooperation model is chosen, Adcombi collects input in a spreadsheet form that contains both campaign booking information (location name/ address/ postal code/ city/ country) and variables to display in the banners. The mandatory columns for booking a campaign are listed in a dedicated support article here and the required columns for dynamic creatives are different depending on the chosen creative starting point.

Banner Type: Local carousel

The mandatory columns used with the local carousel creative are:

  • product_name
  • product_description
  • product_image
  • product_price_original
  • product_price_discounted
  • product_discount
  • product_url

Most of the time, these are enough to fulfil the majority of ideas.

Here is an example of a complete data feed: https://docs.google.com/spreadsheets/d/1vXC3ibrmCB8A9nBBSC-YVYSpPDyzEqYJKyzXuGSLAHE/edit?usp=sharing

Banner Type: Local standard

Technically, there are no creative-specific columns to use in a data feed for creative like this. Since "name", "city" and "landing_page" columns are mandatory to have in order to book a campaign anyway, there is nothing else to add for the creative. That's what makes this solution so budget and time friendly.

Example data feed: https://docs.google.com/spreadsheets/d/151KtB5WwTfN0cbp8A_dzCRJ4NwbDI2nNCZnZKo2Cank/edit?usp=sharing

Banner Type: Local in-banner map

Even though this creative is one of the more advanced options, it also doesn't require more effort to prepare the input for its production. In order to create the campaign, location information is already mandatory to fill in, refer to this article for the mandatory columns. Then, Adcombi takes care of making sure that they are displayed in the map integration of the banner. Not mandatory but nice-to-have columns are:

  • opening_hours
  • landing_page_route (in case a second landing page is used to direct users to your store)

A data feed example: